Master Lock story

Company history

The year is before 1921 and Mr Harry Soref the founder of “Master Lock” is traveling across the U.S, making some locksmith. in that year he had invented a lock for protecting military equipment. And had founded the “Master Key” company for making master “skeleton” keys:

Padlock design

In 1919 than he was invented the lock which every one of us have been using at least few time during our life – “padlock design”

The Superbowl ad

In 1973 during a Superbowl game they spent almost all of their entire annual marketing budget on a single commercial. The ad presented a sharpshooter shooting at one of their padlock’s, proving its durability.


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